III. QUESTIONNAIRE — Hayley Marsh

FIRST & LAST NAME (+ BUSINESS / BRAND NAME):

EMAIL ADDRESS:

INSTAGRAM HANDLE AND / OR WEBSITE:

WHY HAVE YOU DECIDED TO PULL THE TRIGGER ON A BRAND / REBRAND?

TAKE A MOMENT TO SHARE THE "WHY" BEHIND WHAT YOU DO / CREATE:

WHAT ARE SOME GOALS FOR YOU / YOUR BUSINESS MOVING FORWARD?

DESCRIBE YOUR IDEAL AUDIENCE:

Consumers, followers, readers, etc.

DESCRIBE WHAT YOU WANT YOUR AUDIENCE TO FEEL WHEN THEY EXPERIENCE YOU / YOUR BRAND:

IS THERE ANYTHING YOU DON'T LIKE ABOUT YOUR CURRENT BRAND?

WHAT DO YOU FEEL THE MOST CONFUSED ABOUT WHEN IT COMES TO YOUR BRAND?

(If Applicable)

WHAT DO YOU FEEL THE MOST SURE ABOUT WHEN IT COMES TO YOUR BRAND?

(If Applicable)

LIST A FEW COMPETITORS IN YOUR NICHE / INDUSTRY:

LIST A FEW OF YOUR PERSONAL FAVORITE BRANDS / COMPANIES THAT INSPIRE YOU:

FEEL FREE TO ADD ANY WORDS NOT LISTED ABOVE:

SELECT THE COLOR PALETTES YOU'RE DRAWN TO MOST:

WARM PALETTES (REDS, ORANGES, YELLOWS, BROWNS, OR PINKS)

COOL PALETTES (BLUES, GREENS, GRAYS, OR PURPLES)

MONOCHROME PALETTES (BLACK, WHITE, GRAYS)

NEUTRAL PALETTES (TANS, BROWNS, CREAM, WHITE)

PASTELS (LIGHTER, SOFTER HUES)

RICH COLORS (STRONGER, SATURATED HUES)

COLOR LOVER! GIVE ME ALL THE HUES!

FEEL FREE TO LIST ANY COLORS YOU STRONGLY DISLIKE:

SELECT THE TYPEFACE STYLE YOU ARE MOST DRAWN TO:

*For logo and / or overall type collection

SANS SERIF (SIMPLE, CLEAN, NO ACCENTS)

SERIF (ACCENTED EDGES)

SCRIPT (CURSIVE, CALLIGRAPHIC)

HANDWRITTEN (BRUSH, INK, PEN/PENCIL, MARKER, ETC.)

TYPEWRITER / MONO

SELECT THE IMAGE STYLE YOU'RE MOST DRAWN TO:

REAL FILM

CLEAN & CONTRASTED

GRITTY & GRAINY

SOFT & ETHEREAL

BLACK & WHITE

LIGHT & BRIGHT

DARK & MOODY

CREATE A SECRET PINTEREST BOARD TITLED WITH YOUR NAME & INVITE @HAYLEYBROOKSMARSH. COPY THE LINK AND SHARE IT WITH ME IN THE BOX BELOW. UPLOAD OR PIN ANY IMAGES THAT INSPIRE YOU OR FEEL DEEPLY ALIGNED WITH YOU, YOUR BRAND, AND THE DIRECTION YOU'RE HOPING TO MOVE TOWARD.

(This can be photographs, logos, typography, graphic layouts, colors, interiors, products & packaging, textures, websites, etc.) *For additional clarity, provide simple captions on the pins, explaining what you love about them.

PLEASE PROVIDE ANY BRAND WORDS, TAGLINES, OR COPY USED IN ADDITION TO YOUR BUSINESS NAME:

FEEL FREE TO SHARE ANYTHING ELSE YOU'D LIKE ME TO KNOW BEFORE BEGINNING THE EXPLORATION & DISCOVERY PROCESS FOR YOU / YOUR BRAND:

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